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Google Ads

To set up Google Ads integration with Commerce account, you need to get Google Ads ID, Purchase label, Begin checkout label and Add to cart label.
You need to make sure you already have your own Google Ads account for you to get the required keys.
You can refer to the link below for steps to get the required keys.
Also, make sure you have Google Analytics settings for your Commerce store to enable you to create these Google Ads settings. If you have not yet set up Google Analytics for your store, click on the button below:

Log in to your Google Ads account

You can log in to your Google Ads account first to make these settings. You can click on this link to log in: https://ads.google.com/home/
  1. 1.
    On the Dashboard, you can click on the TOOLS & SETTINGS button.
  1. 2.
    You can go to the Measurement section and select Conversions.
  1. 3.
    Then, you can press New Conversion Action.
  1. 4.
    In this section, you need to select Website.
  1. 5.
    Then, you need to enter your website name or domain name. Then you can press the Scan button. After that, you can press the Save and Continue button.
  1. 6.
    You need to make sure that the domain name listed in the Website domain section is correct. Then, you can press Add a conversion action manually.
  1. 7.
    In the Goal and action optimization section, you can select Purchase. Then in the Conversion name, you can place the name Purchase Shoppegram. In the Value section, you can select Use different value for each conversion.
  1. 8.
    In the Goal and action optimization section, you will see in the Conversion action optimization options section, in this tutorial we will use the default setting, which is Primary action used for bidding optimization.
  1. 9.
    Make sure the Conversion Name and Value are the same as step 1. In the Count section, you can select Every.
  1. 10.
    In the Attribution Model section, make sure you select the default setting, which is Data-driven. Then you can press the Done button.
  1. 11.
    To get your Tag, you can press your Purchase Shoppegram.
  1. 12.
    On this page, you can press Tag Setup.Then, you can select Install the tag yourself.
  1. 13.
    Then, you can select Install the tag yourself.

Get Google Ads ID:

  1. 1.
    Make sure the see code for section has HTML selected, and in the Google Tag section, select The Google tag isn't installed on your HTML pages. You can copy the value that is obscured for setting up in Commerce later.
Note: The obscured value in this picture is the value that will be placed in the Google Ads ID.

Purchase Label ID:

  1. 2.
    In this picture, you will see the value for your Purchase Label ID, you can copy and save this value for setting up in Commerce.

Get Add to Cart Label ID:

  1. 3.
    Then, press New Conversion Action to get the Label value for Add to Cart and Begin Checkout.
  1. 4.
    In this section, you can select Website.
  1. 5.
    Then, you need to enter your website name or domain name. Then you can press the Scan button. After that, you can press the Save and Continue button.
  1. 6.
    Make sure your domain name is written in the designated field on Website Domain. Then, you can press Add a conversion action manually.
  1. 7.
    In the Goal and action optimization section, you need to select Add to Cart, in the Conversion Name you can enter the name Add to Cart Shoppegram. In the Value section, you can select Use different value for each conversion and enter RM 1 in the Enter a default value section.
  1. 8.
    In the Count section, you can select Every, and in the Attribution Model section, make sure you have selected Data-driven. Then you can press the Done button.
  1. 9.
    After entering all the required information, you can press Save and Continue.

Add to Cart Label ID:

  1. 1.
    On this page, you can press See event snippet.
  1. 2.
    You will see your Add to Cart ID in the red-boxed area, you need to copy and save this value because it will be used in the commerce system. Then, you can press the Close button.

Get Begin Checkout Label ID

  1. 1.
    To start setting up to get the label for Begin Checkout, you need to press the New Conversion Action button.
  1. 2.
    In this section, you can choose Website.
  1. 3.
    Then, you need to enter your website name or domain name. After that, you can press the Scan button. When finished, you can press the Save and Continue button.
  1. 4.
    Make sure your domain name is written in the designated field on Website Domain. Then, you can press Add a conversion action manually.
  1. 5.
    In the Goal and action optimization, you need to select Begin to Checkout, in the Conversion Name you can enter the name Begin Checkout Shoppegram. For Value, you can choose Use different value for each conversion and in Enter a default value, you can enter a value of RM 1.
  1. 6.
    For Count, you can choose Every, for Attribution Model make sure you have selected Data-driven. After that, you can press the Done button.

Add to Cart Label ID

  1. 1.
    On that page, you can press See event snippet.
  1. 2.
    In the box that has been highlighted, that is the Begin Checkout Label ID, you need to copy and save it as it will be used in the ecommerce system.

Setup in Commerce

Once you get all the keys you need, you can link your Google Ads with Commerce by entering all the keys in your Commerce account.
For more information, you can refer to the setup steps below:
1. Log in to your Commerce account.
2. Click on Online store.
3. Click on Preferences
4. Next you can scroll down to enable the Enable Google Ads Conversion Tracking toggle
5. Then, you can enter all the keys in the space provided
6. Once done , click on Save.